So the Chevrolet Sonic is here and in full swing. It now seems that Chevrolet has begun their marketing efforts with the Sonic. They have done some crazy stuff with the car already. It has been bungee jumping, and now it has been skydiving!
It seems that Chevrolet is pushing the vehicle to the younger generation. Trying to make it appeal to the Millennials. Chevrolet created the campaign, "Let’s Do this" which features the Sonic performing a lot of crazy and wacky stunts, like the free-falling event. Check out the 27-camera video below!
Also, Chevrolet is about to begin a 10-car giveaway through a social media game. To win, contestants have to do strange and wacky things. For instance, working out in the middle of a department store, or giving blood while dressed up in a vampire costume. Anything that is out of the ordinary to fall in line to what Chevy is calling, "Game of Firsts".
by Brad Troedel
Red River Chevrolet